To illustrate your drive and suitability for the IBA programme at RSM, you will need to answer our motivation questions in your application. The score for your motivation will count for 25% of your score in the final selection. There are no right or wrong answers to these questions. The most important factor in the IBA selection process is still your grade average which counts for 75% of your final score.


Our tips: Read all the keywords of every question carefully and address all key points as much as you can. Plan ahead as you can only write a maximum of 900 characters (including punctuation) for each question. You can include personal past experiences, current activities or skills, your future goals and plans in your answers. However, remember to focus on what the question is asking, and only use examples that are relevant.


Please note: We highly value genuine and personal responses. Answers that appear to be generated by AI or lack authentic personal insight may be penalized. Avoid making general statements and be sure to give clear examples. We want to hear your unique voice and experiences, so please ensure your answers reflect your true self.


Now we can’t wait to read original and inspiring answers, so spark our curiosity!


The motivation questions:

  1. The Erasmus University offers several different bachelor’s programmes in business and economics. Why did you choose business administration? What specific aspects of the RSM IBA programme excite you the most? Tell us what got your excited about the subject and the programme!
  2. The IBA programme is highly international, with students from diverse backgrounds. What specific personal or academic experiences have prepared you to thrive in such an environment? How do you plan to contribute to and benefit from this diversity? We would love to hear your story!
  3. RSM aims to develop young leaders who are a force for positive change in the world. Choose and mention one of the 17 Sustainable Development Goals. Then describe a project or initiative you have been involved in that contributed to this goal. How did your actions make a tangible impact on your community or environment?