Both Business Analytics and Management (BAM) and Business Information Management (BIM) have many similarities. If you are not sure which programme to choose and how they differ, take a look at this video from RSM: BIM vs BAM.

In short, applicants interested purely in analytics across a broad range of fields ranging from accounting to marketing may find that MSc Business Analytics and Management is a good fit. Business Information Management however focuses on information systems, IT strategy, and how data can be organized within businesses.